Effitrack Limited

Success Case of "Cats.com"

Platform: TikTok Shop, cats.com (~$500K/month)n

Product: Pet products (toys, feeders, supplements).

Strategy: Viral pet videos + influencer marketing.

Procurement: Certified suppliers in China..

Logistics: Dropshipping from the U.S.

Why it works: Pet market grew 18% in 2024 + social commerce boom.

Platform: Shopify (DTC), Ridge (~$300K/month)

Product: Minimalist titanium wallets.

Strategy: YouTube marketing targeting EDC community..

Procurement: Materials from Germany/Japan with long-term contracts.

Why it works: Rise of minimalist lifestyle among young professionals.

Logistics: Multi-warehouse shipping in the U.S.

Platform: Amazon & Shopify, Graza (~$200K/month).

Product: Premium olive oil for gourmet cooking.

Strategy: Chef-focused marketing + Amazon SEO.

Procurement: Direct sourcing in Spain + recycled packaging.

Logistics: FBA and Shopify store integration.

Why it works: Growth of clean eating trends and transparency demand.